A beautifully shot and (in a couple of the executions) beautifully post-produced campaign for Mammadaba Latvia State Forests by MOOZ. Simple and direct but the lush photography and the 3D / Photoshop work really sell the idea. Some are better than others (the RUSH one is my favourite) but even so, the headline is a winner…top stuff. See all after the break…
What with all the Flu going around these days, it seems fitting to showcase some virus based advertising.
Over the years, Greenpeace have done some truly brilliant stuff. I was thinking about them the other day and so I went on a bit of a hunt and chanced upon the following from Shanghai J&J Advertising Co. Ltd. The lines don’t translate well [they're above each image inside] but the message still comes across to us English speaking types.
Wonderful idea this, really gorgeous visuals with a nice sucker-punch to them. True, the concept is a bit of a stretch and I’ve read some reviews of these online from designer types that have taken the whole thing far too seriously and moaned about how mother nature doesn’t in fact create viruses to get revenge on human beings…but then, there is no such thing as Mother Nature…so I’m not really sure what they’re all getting so worked up about? Some people should just enjoy themselves more.
Due to the size of the images, I’ve added a detail to each so you can see what I mean…
It’s often said that the simplest ideas are the best; that there’s little point in trying hard to find something in a product that just doesn’t exist solely so that one can feel better about themselves and their ‘Oh-so-clever’ idea for whatever it happens to be. Doesn’t help the client, doesn’t help the public…and in truth, doesn’t even help the designer as he or she is merely fooling themselves that they’ve done a good job…
Really cool post-production on this little beauty from Mountain Riders that I found here.
Lovely art direction, mood and branding…even if it is a little obvious that the sky wasn’t originally that shade of blue.
Following last years successful media delivery for the Jersey Construction Awards, Oi Digital were appointed again to deliver the full media content for the prestigious awards.
This included the animated build of a 3D environment featuring a number of prominent Jersey buildings and especially those featuring in nominations throughout the evening.
The animation work was compiled in Keynote to sequence the evening’s media and allow the text information to remain editable up to the last minute… (more…)
LUSSO is an exclusive concierge service designed specifically for high net worth business people and celebrities that require that ‘little bit’ extra. Offshore International were approached to brand the company and come up with an exciting invitation pack that would bring people into the LUSSO world and give them a taste of the bespoke service they would receive 24 hours a day as a member. The invitation list was to be kept small and only those who fitted within the LUSSO brand ethos were to be personally invited to join… (more…)
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