Praxis is a privately-owned group of companies providing a wide range of professional services including accounting, auditing, trust and company administration, fund administration and taxation, to private individuals and international corporate clients. They came to us looking for some new advertising concepts, but in true Offshore International style, we saw that they had a gap in their branding that needed filling with a dedicated selling proposition to set them apart…

And so, ‘Expertise in Action’ was born, and along with it the ideas for the new advertising campaigns, showcasing their staffs’ love of their jobs and positioning Praxis as the place to work if you want a fun environment filled with like-minded people. See the entire series here…