IKEA, known for its meatballs and daim cake. Well, from what I understand anyway!

In October, Swedish creative agency Forsman & Bodenfors, known for their very creative work, had come up with an idea for IKEA’s Malmo store in Sweden. An idea that is so simple, but yet so powerful.

Basically the flat pack furniture powerhouse that is IKEA was opening a new store in Malmo, Sweden. But they didn’t have a lot of money to tell people about it.

So, they used a social networking tool that you and I use on a regular basis, photo tagging on Facebook. Basically they setup a Facebook profile for the store manager, Gordon Gustavsson, and he uploaded a few photos of IKEA showrooms, and it was who ever tagged them self first on an item wins the item. It immediately kicked off and thousands and thousands of people we’re busy scouring the photos, tagging themselves, posting photos and links on their friends’ walls etc.

View the video below to see how it was done.

What a brilliant way to attract customers into the store on a tight budget.

Social works!