Not content with having the biggest toy department in Guernsey, Aladdin’s Cave have taken over the biggest one in Jersey as well…

A Hundred and One Toys is Jersey’s largest toyshop, crammed with everything possible a child would and could want to play with. The team at Aladdin’s Cave wanted to sprinkle a little bit of their magic on this Jersey born house of wonder and so they applied their breakthrough system of always offering the best products for the lowest possible prices. Offshore International Advertising took this proposition and created “MORE FUN FOR LESS” as a new positioning statement for the store.

Now we had something upon which to hang our hat, we went out and re-designed their press advertising, in-store posters and radio commercials.

Take a look at some of what we’ve done below…