Treasure Week is a great new marketing initiative from award-winning jeweller Catherine Best whereby customers can bring in their old jewellery and have it transformed in to a new treasure. They can choose to melt down and re-use the gold – making it in to any type of jewellery, or they can have the stone set it in to any type of metal, in any style…

All the customer has to do is give a brief of what they want, Catherine or one of her design team will create a new design, then they turn the old piece of jewellery in to something new which can be handed down to future generations. It also has the potential to increase the value of the item.

The campaign created by Offshore International Advertising includes radio, press advertising, direct marketing and in-store promotion. It is running in Guernsey from the 18th until the 25th July and Jersey from the 25th July until the 1st August.