What’s a game without an element of competition? Not much of one, and in that spirit Fortis Guernsey decided to sponsor a week-long event to determine who’s the best in the island at swinging a golf club. Considered the highlight in the Guernsey golfing calendar, the annual event is a closely fought competition to determine Guernsey’s top match play golfers and is a draw for all those that love watching live golf…

Offshore International Advertising were challenged with branding the event, getting potential competitors involved and generating interest in the event to make it even better than the previous year. We created the brand, the advertising, the application forms, the ambient media…in fact, everything to get the competition swinging.