Offshore International Advertising was recently asked by Randall’s to re-brand and package three of their existing products to fall in line with its award-winning beer Cynful, to create a new suite of beers to sell across the islands and the UK…

We worked closely with Randall’s Sales & Marketing Manager, Ben Randall, to develop the three new names WYCKED, ENVY & GUILTY that complete the suite of edgy and fun brands and then took our lead from our designs for Cynful to create the look and feel of the advertising and promotional items. The most fun to be had was with – as its name might suggest – WYCKED, as we had a custom devils tail fabricated and then went into the studio for a days photo shoot complete with professional model, make up and hair artists. See the end result along with more of the work below…