Catherine Best’s Sparkle Week across the Channel Islands in April was a phenomenal success with hundreds of people bringing in their jewellery to be professionally repaired.

The campaign by Offshore International Advertising included pan-island radio, press advertising and in-store promotional material…

The first in a series of tactical promotions, Sparkle Week was very effective in increasing footfall to the two unique Catherine Best windmill showrooms and attracting new customers. The second initiative called Treasure Week will be running in July and August encouraging people to bring in their old jewellery to have it crafted in to new treasures.