Randall’s Brewery is a family owned and run business that has been a part of Guernsey life for 136 years, creating, brewing and distributing its own local beer and ales. Earlier this year they entered the Tesco Beer Challenge, charged with creating a new beer from scratch. No easy task…

Offshore International Advertising won the chance to design the label for the beer they created, named Cynful. We created something brooding and playful that embodied the brand name and made the bottle jump off the shelf. Randall’s were pleased with the end result and so it seems were Tesco, as Cynful scooped top prize in the Small Brewer category and found its way onto the shelves of Tesco superstores nationwide.

To back-up the brand, Randall’s required in-store posters and press and trade magazine advertisements to announce their win and their new baby to the world, so we took the label from the bottle to the wall to create a series of compelling and visually arresting posters that let you know exactly what you were in for when you popped the cap off of a bottle of Cynful.

See what we did below…