Every year we come up with a new integrated campaign idea for our friends at Aladdin’s Cave – Guernsey’s greatest retail store out-of-Town (well arguably in the island).

Having carefully re-positioned the store over the past four years, we wanted to reflect the ever-increasing quality of products, service and shopping experience at Aladdin’s Cave. The new advertising campaign took the simple concept of showing the wide range underpinned by the great value prices…

With 50,000 sq.ft of retail space stacked with all kinds of products a comparison creative theme was the ideal way forward. Clean shots, nice analogies and the opportunities for some good creative is endless. After all, Aladdin’s Cave is the one place where you are guaranteed to find a better buy.