Offshore International Advertising has won the opportunity to re-brand and promote the Guernsey Dairy’s new range of cheddar cheeses. Taking our cue from the richness and quality of the product, we designed a simple set of colour coded labels for the cheeses themselves and then designed a piece of direct mail to let people know that there was something new and tasty in the chiller cabinets.

The mailer was based on the cheeses being so good that people were going to get carried away when they went to use them. Many ideas were developed, see one of the best inside…