Everyone likes a treat. That’s why Crowne Plaza London St. James has just launched an exciting new marketing campaign entitled ‘It’s about me’ developed by Oi…

Offering customers one night’s accommodation from Friday to Sunday for just £69 per person the creative team developed a special ‘Treat me’ campaign identity to support the targeted direct mailer in the same shape as a do not disturb room door hanger, which was mailed across London.