Liberty QROPS is an offshore pension arrangement launched recently from Cogent Limited, a new client of ours. The product enables residents and individuals who are about to leave the UK, or UK expatriates, to transfer their accrued pension benefits from their UK pension schemes and make future tax savings…

We needed to convey how the product is tailor-made for each client whilst getting across the advantages of an offshore pension scheme. I created a few branding options and a couple of website designs and was really pleased that the client chose my preferred option (in fact, everyone in the studio’s preferred option). The shell icon works well as a strong visual identifier for the brand, subtly nodding towards the tailor-made aspect of the product as well as its offshore nature

Click on the link to see the new website.